Advertising and IMC Principles and Practice. 9th Edition bottle opener tool SKU No: L1160071

SKU No: L1160071

He brings the Old West to vivid new life in his action-packed stories of heroism

Ion Smith & Jennie Wotson

Price: 2600

Pages: 480

Advertising and IMC Principles and Practice. 9th Edition bottle opener tool SKU No: L1160071Advertising tracks the changes in todays dynamic world of media and marketing communication as well as the implications of these changes to traditional practice and presents them to readers through an accessible, well written approach. The ninth edition highlights the increasing importance of consumers as the driving force in todays advertising strategies, social media, and the Internet evolution revolution. It also includes an increased IMC and brand